Mofilm

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Mofilm Ltd
IndustryAdvertising
FoundedOctober 10, 2007; 16 years ago (2007-10-10)[1]
Founder
  • Andy Baker
  • Ralph Cochrane
  • Jeffrey Merrihue
ParentThe Brandtech Group Limited[2]
Websitemofilm.com

Mofilm Ltd[1] (stylised in all caps) is a UK-based content sourcing company, which allows users to produce video and photographic content for various brands and social causes. The company was co-founded by Jeffrey Merrihue. Jon Landau is the Chairman of the MOFILM Advisory board.

The website has 50,000 filmmakers who can produce work with a number of companies, including, brands such as Pepsi[3] and Chevrolet.[4][5] In 2009, the company had Kevin Spacey as its host for the MOFILM Barcelona 2009 Awards. In 2013, it was ranked 43rd on Sunday Times Hiscox Tech Track 100 list.

Overview[edit]

The company was incorporated on 10 October 2007 and is currently based in London, United Kingdom. The company also has additional bases in Los Angeles, Bangalore and Beijing. The company came about after an experimental competition at the Global System for Mobile Communication Association (GSMA) World Congress in 2007.[6]

The company offers TV commercials, unbranded short films, sales support material and online content. The company states on its website that it aims to put corporate companies in touch with film-makers, reducing the overall cost and ensuring the projects remain creative.[7]

The company focuses heavily on promoting itself through events and competitions.[8]

History[edit]

The company was founded by Andy Baker, Ralph Cochrane and Jeffrey Merrihue as a mechanic to deliver short-form video content that was purposed for mobile devices for the GSMA World Congress in 2007. The project was a success and resulted in interest in the potential for crowd sourcing as a mechanism to generate other types of rich media content – primarily for brands. Jeffrey Merrihue subsequently joined as chairman in July 2008 bringing his extensive marketing experience and contact list. Their 2009 GSMA World Congress event, hosted by Kevin Spacey.[8][9] cemented the viability of the business model and in March 2009 Chris Noden joined as CTO to help the company deliver their first commercial project just a few months later.

In late 2010, a Kodak film created using MOFILM was screened in Times Square. The film was said to have exposure to 500,000 visitors daily.[10]

In November 2010, the company launched their service MOFILMpro. The development using MOFILMpro, gave numerous filmmakers the opportunity to have their work screened on TV.[11][non-primary source needed] MOFILM recruited the well-known film producer Jon Landau as Chairman of the MOFILM Advisory board in 2011.[12][13] During the same year, it was announced that Hindustan Times, were one of the companies exclusively using MOFILM for outsourcing its creative video production.[7] In 2011, Jesse Eisenberg joined MOFILM at the Cannes Lions Advertising festival.[14]

A year later MOFILM are believed to be the first global contest to get a crowd-sourced spot on the Super Bowl in 2012 for Chevrolet.[15] During 2012, the ad "The Salute", which was created for Chevrolet, won Nielsen's most effective car ad in 2012.[16]

In 2013, the company was announced as part of the Sunday Times Tech Track 100 List. The company was listed in 43rd place. During the same year, it was announced that Coca-Cola would be premiering a MOFILM created ad during American Idol.[17]

Later that year, MOFILM also received awards for their work with Cornetto, including winning Silver for best writing in the 2013 Lovie Awards in the internet video category.[18] They also won an award for the most shared branded music video in 2013, for the pop star Yalin.[19][20]

Recognition[edit]

  • Sunday Times – Hiscox Tech Track 100 (2013)[21]
  • Lovie Awards – Silver for Best Writing (2013)[18]
  • Unruly – Golden Cat (2013)[19]
  • Cornetto Cupidity of MOFILM won the Unilever Crafting Brands for Life, Creative Excellence Award (2nd year in a row)[22]
  • MOFILM's Chevrolet Oscars Programme production 'Speed Chaser' named Ad of the Day in Adweek magazine.[23]
  • Happy Grad (Chevrolet) lands 11th on USA Today AdMeter and 10th on AdBowl [24]
  • ‘The Salute’ (Chevrolet) won Nielsen Most Effective Auto Ad.[24]
  • MOFILM appointed as PlayStation's crowdsourcing agency on record – an industry first[25]
  • Cornetto Cupidity, Kismet Diner wins at Manhattan Film Festival[26]
  • ‘The Pitch’ (Mountain Dew) wins International Crowdsourced Excellence Award[27]
  • Cornetto Cupidity wins a silver lion for Branded Content & Entertainment and bronze lion.[citation needed]
  • MOFILM's Chevrolet Oscars Programme production ‘Speed Chaser’ named Ad of the Day in Adweek magazine[23]
  • MOFILM production, ‘Love is in the Air’ (Coca-Cola) took #8 in Marketing Magazines most share romantic ads ever[28]
  • Cornetto Cupidity wins Best Branded Video Series Award.[29]

References[edit]

  1. ^ a b "Mofilm Ltd overview - Find and update company information - GOV.UK". Companies House. 10 October 2007. Retrieved 20 February 2024.
  2. ^ "MOFILM Ltd persons with significant control - Find and update company information - GOV.UK". Companies House. 10 October 2007. Retrieved 20 February 2024.
  3. ^ "Jon Landau elige en Barcelona al ganador del certamen de cortos MOFILM patrocinado por Pepsi". Pepsi Co. Archived from the original on 26 February 2014. Retrieved 27 January 2014.
  4. ^ "MOFILM Palm Springs 2012 Video Contest". Chevrolet. Archived from the original on 22 January 2014. Retrieved 27 January 2014.
  5. ^ "Company Overview of Mofilm Ltd". Bloomberg BusinessWeek. Retrieved 27 January 2014.
  6. ^ "Global Mobile Film Festival to debut at Mobile World Congress". Mobile Marketer. Retrieved 27 January 2014.
  7. ^ a b "MOFILM founder Jeffrey Merrihue on Mining the Crowd for Screen Gems". Fast Company. 14 July 2011. Retrieved 27 January 2014.
  8. ^ a b "Kevin Spacey And MOFILM Film Festival Highlight Opportunities And Challenges in Mobile Film". The Washington Post. Retrieved 27 January 2014.
  9. ^ "MoFilm Mobile Short Film Festival publishes shortlist & Kevin Spacey will award the winner". Code Different. 16 February 2009. Retrieved 27 January 2014.
  10. ^ "MOFILM Kodak Winner screens in Times Square". MOFILM. Archived from the original on 27 April 2014. Retrieved 27 January 2014.
  11. ^ "Preservativos Durex Real Feel". Facebook. Retrieved 27 January 2014.
  12. ^ "Oscar winning producer Jon Landau joins MOFILM". MOFILM. Archived from the original on 1 May 2014. Retrieved 27 January 2014.
  13. ^ "Jon Landau chairman de MOFILM". Filmutea. Retrieved 27 January 2014.
  14. ^ "Jesse Eisenberg at Cannes Lions 2011, With MOFILM Trailer". NME. Retrieved 27 January 2014.
  15. ^ "Chevrolet Looks to Consumers for Super Bowl Ad". MediaCoder. 21 June 2011. Retrieved 27 January 2014.
  16. ^ "Nielsen Salutes Most Effective auto Advertisers". Nielsen. Retrieved 27 January 2014.
  17. ^ "Coca-Cola To Premiere Crowdsourced Ad During American Idol". RealWire. 14 February 2013. Retrieved 27 January 2014.
  18. ^ a b "Cornetto follows rebrand with 'Cupidity' short film campaign". The Drum. Retrieved 27 January 2014.
  19. ^ a b "Unruly Video Sharing Awards #VSAs". Retrieved 27 January 2014.
  20. ^ "What Do Moonwalking Ponies, Break-Dancing Babies and a Golden Cat All Have in Common?". Retrieved 27 January 2014.
  21. ^ "52 Companies in London Win Places on League Table of Britain's Fastest-Growing Tech Firms" (PDF). FastTrack. Archived from the original (PDF) on 9 February 2014. Retrieved 27 January 2014.
  22. ^ "London Short Film Festival: Industry Panel". Retrieved 12 November 2014.
  23. ^ a b "Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000".
  24. ^ a b "USA TODAY Facebook Super Bowl Ad Meter Scores". usatoday30.usatoday.com. Archived from the original on 21 October 2012. Retrieved 22 May 2022.
  25. ^ "PlayStation Official Site: Consoles, Games, Accessories & More".
  26. ^ "Reservoir Media Management - 'KISMET DINER' PLACES FIRST AT MANHATTAN SHORTS FESTIVAL". Archived from the original on 13 November 2014. Retrieved 13 November 2014.
  27. ^ Archived at Ghostarchive and the Wayback Machine: ICE Awards - Int'l Crowdsourcing Excellence Awards - Sep 2011. YouTube.
  28. ^ "Valentine's Day: The top 10 most-shared romantic ads ever".
  29. ^ "ADWEEK WATCH AWARDS | Winners | Programming - Series - Cornetto Cupidity /". www.adweekwatchawards.com. Archived from the original on 13 November 2014. Retrieved 22 May 2022.
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