Draft:Bodo (company)
Submission declined on 18 April 2024 by Qcne (talk).
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Submission declined on 5 April 2024 by Stuartyeates (talk). Doesn't appear to explain what kind of gifts the company actually sells. Needs to be much clearer. Declined by Stuartyeates 2 months ago. |
Company type | Group of companies |
---|---|
Industry | Trade, tourism |
Genre | gifts, gift certificates for impressions, impressions as a gift, experience days |
Founded | 2009 |
Founder | [Drozd Vitaly Viktorovich][1] |
Headquarters | [m. Kyiv, str. Kazimir Malevich, 86N, 03150] |
Number of locations | Odesa, Kharkiv, Dnipro, Lviv, Ivano-Frankivsk, Khmelnytskyi, Istanbul |
Products | gift certificates for impressions, experience days |
Services | gift certificates, multi-brand certificates, tourism |
Divisions | bodotravel, bodocard, bodo (Turkey) |
Website | www |
bodo - Ukrainian service for the sale of experience day vouchers [2] [3]. The company was founded in 2009 and operating in 7 cities of Ukraine. The head office is located in Kyiv.
History[edit]
The history of the company's creation began when Vitaliy Drozd[4][5] worked at the Smile company,[6] which was engaged in selling impressions as a regional director in Ukraine. He had ideas for improving processes and business development, which did not find a response from the management, but became the basic principles for creating a modern service in 2009 — bodo.[7]
On November 23, 2009, the first sale of an experience day vouchers , and now the company is the leader in this segment..[8] At that time, they cooperated only with Kyiv providers. For providers, this collaboration provides an opportunity to gain recognition and customers.
In 2010, sales were launched in three more cities: Dnipro, Odesa and Lviv; in 2013 in Kharkiv. In 2023, Ivano-Frankivsk and Khmelnytskyi were added.
During the first four years, sales of impression gifts[9] only through the online store. The first offline island appeared in the SkyMall shopping center in Kyiv in November 2013.
Company divisions[edit]
The group of companies includes:
- service for selling impressions bodo (Kyiv);
- bodotravel author's adventure expedition service (Kyiv) - 2016;
- B2b product bodocard (Kyiv) - 2012;
- bodo in Turkey (Turkey) - 2020.
Rebranding[edit]
In 2018, the bodo company turned to the FEDORIV company[10] for the rebranding service. The agency team created a modern brand design, worked on external communication, launched a series of commercials onYoutube[11]. The agency team created a modern brand design, worked on external communication, launched a series of commercials on YouTube.[12]][13]The marketing style of the bodo company is minimalist: a minimum of advertising is used, their advertising is very simple, without plots, they only demonstrate their product - emotions. The company shot a commercial for UAH 8 million.[14]
Notes[edit]
- ^ "Дрозд Виталий".
- ^ "Gift certificates: business based on emotions — Business plan". hromadske.ua (in Ukrainian). 2018-04-01. Retrieved 2024-01-18.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today". mc.today (in Russian). 2019-04-26. Retrieved 2024-01-18.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today (UA)". rau.ua (in Ukrainian). 2018-03-16. Retrieved 2024-01-18.
- ^ "You should learn from Elon Musk how to set the craziest goals and achieve them - Bodo CEO". biz.nv.ua (in Ukrainian). Retrieved 2024-03-19.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today". mc.today (in Russian). 2019-04-26. Retrieved 2024-03-19.
- ^ "bodo - European Business Association". European Business Association.
- ^ Nikita (2021-06-23). "bodo gift certificates". Ozerianko Bags (in Ukrainian). Retrieved 2024-03-19.
- ^ "The impression portal presented a new line of non-standard birthday gifts". espreso.tv. Retrieved 2024-02-09.
- ^ CORPORATION IMPRESSED BODO | FUTURE OF ARTUR MKHYTARYAN | FEDORIV VLOG (in Ukrainian), retrieved 2024-03-19
- ^ "The witch, the five-seater horse and impressions of bodo.ua in the new advertising campaign of Fedoriv agency". CASES (in Ukrainian). 2021-12-14. Retrieved 2024-01-18.
- ^ "More unusual than unusual: bodo launched a new creative platform | Creative on MMR". MMR (in Russian). Retrieved 2024-02-09.
- ^ "bodo.ua explains how to pamper relatives". alpha.fedoriv.com. Retrieved 2024-03-19.
- ^ "My main strength is systematicity by Journal "Successful People" - Issuu". issuu.com. 2018-03-20. Retrieved 2024-03-19.
Links[edit]
Category:Companies based in Kyiv Category:Companies established in 2009 Category:Experience days
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